The Secret Behind Babbel: Our Language Learning Approach Is Built On 3 Pillars

Berlin is an international city where you’ll hear snippets of conversations in dozens of different languages on a daily. This is one reason why it’s the perfect city for Babbel’s headquarters — we are 600 language enthusiasts piling into one five-story building in the heart of Berlin. Babbel has employees from over 60 countries, speaking more languages than you can imagine, all working on one popular product in this space.

Working here, I’m often asked how Babbel is so good at teaching people new languages. To answer this question, I decided to sit down with our own multilingual Belen Caeiro. She leads our Product Marketing team here at Babbel and knows the app inside and out. Here’s what she said about why learning a language with Babbel is so effective.

Belen explained that she was lucky because her parents helped her get an international education. She lived in Spain, Singapore, the Philippines, the United States, and the Netherlands before coming to Berlin. Her life experience confirmed that Babbel is the right place for her:

“I know that all the good things that have happened to me in life were possible thanks to a new language.”

For Belen, there’s absolutely no doubt that today, probably more than ever, we must learn new languages in order to understand each other and integrate new perspectives into our way of thinking. Making this possible is the first pillar that Babbel’s learning is based on.

“We learn a new language in order to speak it with other people. To make that possible, our product has a few special features,” explains Belen. She opened the Babbel app on her laptop and pointed to the overview of the available courses. “We categorize language learning content in Babbel into relevant topics.” Depending on the language, you’ll find cultural traits and the most common conversation topics right at the beginning. Using public transportation, ordering food, and expressing what you want —are all at the top of the list. 

Belen points out that the learning content builds on itself, so it’s easy to stay oriented. But if you just want to refresh a few topics, you can also jump right in! Belen clicks “next” on a lesson and then on the microphone symbol: “We use our users’ feedback to continually optimize our product. Thanks to our customer service team, but also the feedback we collect in meetups, we know that our users want to practice their pronunciation. Our speech recognition feature in the product supports them in that.”


Get latest news delivered daily!

We will send you breaking news right to your inbox
Zemez ©. All rights reserved. | Do Not Sell My Personal Information